Web design: 5 trends and predictions that define 2017

Web design: 5 trends and predictions

Hamburgers, videos, UX / UI, responsive designs, etc. dominate the panorama of this 2016, but what trends in web design we find for this 2017.

Web design: neither so new nor so novel


Although many of the trends in web design that we will name below are neither so new nor so novel, we will see that they are present in 2017. The number of brands using these trends has increased.

We did a review of the 2016 and what the experts think of what awaits us for 2017 regarding web design, and these were the 5 most mentioned throughout post and interviews.


  1. First things first: Mobile-first approach

This means that the first thing to consider when designing a website will be the responsive design. Let’s clarify the concept. This is a technology implemented for building a site using CSS media queries and flexible grids / layouts. This technology is used to create a single dynamic site that readjusts its content to the screens of different devices.

The responsive design represents a great economic advantage for businesses as they pay for building a single site. A site that will fit both mobile devices and desktops.

However, the most compelling reason for using responsive design is due to the Google algorithm update. Now Google improves the ranking of sites whose content is adapted to mobile devices. Any website that is not “mobile friendly” is ready to go down in Google rankings.

If you want to know if your site is “mobile – friendly” use this tool from Google.


  1. Tendency to become unique in a standardized world

With the use of WordPress templates and the mobile-first approach in web design, many times we feel that all websites are the same. However, brands and companies are looking to differentiate themselves through videos, illustrations, and animations. Elements every day more advanced thanks to the development of HTML5, CSS, and jQuery.

All trends indicate that by 2017 companies will use more videos to publicize their brands. Videos are good allies when it comes to explaining products. They show product advantages in an easy, quick, and concise way.

On the other hand, designers have used animations and illustrations all 2016. It seems that this will continue in 2017. Animations and illustrations bring personality and help highlight the content of a website.

However, we must be careful when using videos, illustrations or animations. The use of these elements must have a specific purpose. Otherwise, you are only following a trend without a clear intention.


  1. High-quality images

And we continue with the topic of being unique in a standardized world, this propose begins a search for original and high-quality images. Some designers point out to the disappearance of stock imagery, as the use of these images subtracts personality from a website.

However, there are others who think that in such a giant world it is difficult to find the same images on the sites of your competitors. But if the idea is to build a personality in a standardized world the best would be to use original and very good quality images.


  1. Hamburger menu death

Since 2015, it has been announcing the death of the hamburger menu. What was an innovative solution almost 100% accepted, nowadays it is not so popular among web experts and designers.

Many say that this menu has gained popularity thanks to its quick implementation, which represents a standard solution that users recognize and is a solution that many marketing departments buy without a chirp.

However, this type of menu has some disadvantages in the web design such as: there are many users who do not identify it as a menu, everything hidden is invisible to users, its accessibility is limited because much of these menus are developed with javascript and accessibility standards say that a website must be navigable even if it is deactivated.

What has been seen so far is that the hamburger menu has not died at all and what would be the options in the face of its disappearance? That is the challenge for developers and designers.


  1. Typography with personality

In this 2016 typography also characterizes websites and experts say that this trend will increase in 2017. The combination of sizes and fonts, using the conventional and the unconventional has a major impact on the appearance and organization of a page.

The emphasis on typography care is due to that search for the personality of a brand, product or site. You can access this site that shows the latest advances in typography.


Bonus track web design

Other trends in web design indicated with less persistence for the coming 2017 are:

  • Some point out to an increase in the use of galleries in the form of carousel or slideshows, as they are an efficient way to display the content of the page without overloading it, while others await its death.
  • Dynamic storytelling, using video, graphics and text create an interactive journey that helps people better understand the brand.
  • Registration forms are also a trend. Register on a page from your profile on a social network to avoid the step of filling out a complete form.
  • “Hero images” are the images that fill the entire screen as soon as we enter a website. Before the users saw these images and did not continue doing scroll and simply left the page. Now users are more accustomed to this and are still looking for what’s underneath these images.
  • Card-based design; more websites are incorporating this design since each “card” presents the information so that we can scan it.

There are many trends in web design that await us in 2017 apparently not very novel. However, before incorporating some of those in the design of your website ask yourself if you do it just to follow a fashion or improve the experience of your users.

Image courtesy of Juhan Sonin

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