SEO Copywriting: 10 essential ideas to seduce netizens
SEO copywriting is the art of writing for search engines on the Internet. Many times the content seems short and simple so let’s achieving that simplicity.
How do we write for SEO?
Let’s start by clarifying what SEO is. SEO stands for “Search Engine Optimization.” SEO is a process where a website gets “free,” “organic” and “natural” traffic search results in search engines such as Google, Yahoo, and Bing. That is, we not paid advertising for the user to reach to our website, but visitors come to our site for content.
SEO Copywriting is a style that helps websites to be more visible to search engines. A highly visible and with good content site appears on the first pages of results when someone searches for a topic.
SEO copywriting and readability
Consider the readability of posts. Readability is critical for SEO because it has always been considered as a ranking factor. In fact SEO professionals have become very accurate in creating content based on keywords; however, sometimes the content that is on the web is not being generated to be read.
For that reason, the readability of a text is particularly fundamental when it comes to publishing. Here we give you 10 ideas that will help you to improve the readability of the content, get more “likes” and upgrade search engine positioning.
1. Know your audience
It is important to understand who you are writing for. For example, if you were a brand of birth control pills, your target audience would be women between 18 and 35 years old. Or if you sell a doll from the movie Frozen, your target audience would be little girls between 5 and 10 years old.
Speaking the language of your audience, responding to the concerns and needs of your target audience is crucial to getting readers who can become customers and these customers into followers. Think about it.
2. Look for a good keyword
Keywords are those words or phrases that help the user to find information in the search engines. In the beginning, the use of keywords was fundamental to positioning websites. However, people began to abuse the use of keywords to make websites better ranked in search engines.
For that reason, the relevance of keywords was reduced, but that does not mean that keywords are not considered when positioning. They remain an important factor in including metadata in websites and content.
Some “SEO experts” point out that a keyword should be placed every 100 words, however, this depends on the content, and also a website could be penalized for this practice.
3. Create catching headlines
There are very specific recommendations for writing good headlines. Here are some of the most popular. However, it is important to say that a good heading takes time. It is not just thinking according to the formulas.
A recommendation, write all the information you want and then start editing and place the headline:
- Short headings of no more than 70 characters, why? Because headlines are content you can use for social networks: Twitter, Facebook, LinkedIn, and Pinterest. For example, Twitter admits a maximum length of 120 characters per twit including the link. Imagine you can’t tweet a post because it has more than 120 characters. Ouch!
- Use numbers for headlines, because they make the offer of your content more attractive. By using numbers, you give a specific and measurable solution to your audience.
- Offer a solution, who writes content for websites must give solutions to potential customers. If the goal is to capture the attention of potential customers, you have to punch with headings with an immediate solution.
- Use attractive adjectives that accompany the solution you offer.
4. Use subheadings
Including subheadings is a good strategy that serves as a guide for the reader. Also, they summarize the post content and provide a greater level of readability to the text.
It is not the same to see long endless paragraphs with much information than to see visually friendly and organized content. The use of subheadings also helps the accuracy of the text.
5. Use short paragraphs
Write short paragraphs – between 4 and 5 lines – at first glance the content of very long paragraphs makes us think, “ I´ll never finish reading this post,” so the user often leaves the site. Instead, short paragraphs are more attractive, as we give the reader time to breathe and think.
6. Watch out for grammar and spelling errors
Write without spelling or grammatical errors. The fact that you write content easy to understand doesn’t mean that you make mistakes in writing. A spelling mistake can ruin the content of a post and subtract it from credibility.
7. Use images
The content not only must be written. Let us remember that we are in an era where visual arts are most appealing. So your content must have videos, images, infographics, instructorgraphs and pop culture memes.
It is easier for people to remember images than remember words. The colors, the dynamism of a video or an infographic capture the attention of a user and a possible client that many words that explain and repeat information about the same topic.
8. Attention: Social Media
Social Media bring the public closer to your brand because people can interact with it. That’s why your social media profiles do matter to Google and all those people who are looking for information on the web.
You must also consider that Social Media channels are search engines in themselves. We no longer only search information on Google or Bing, we also look on Facebook or Twitter, so if you are active on Facebook, there is no doubt that this is a good distribution network where people can find you.
9. Link in and Link out
“Link in” means to place links to related content on your website. That helps users stay longer on your site.
On the other hand, “link out” is just placing links to other websites with related content. In this step, it is important to consider if the content that you link is relevant and good.
10. Be ethical
If you take an image of another website, you must consider the Copyright. Some images are governed by the Copyright others by Copyleft. However, many times the authors of these pictures indicate that if they are used people must give corresponding credits to the author.
Likewise, if you use quotes from other websites or Social Networks, it is important that you post who has made the quote. Well, plagiarism is penalized by search engines, and you could even have legal problems by not citing certain ideas.
SEO Copywriting is an art under construction. There is nothing definitive; it is variable as it is the public that uses the Internet. Keeping you informed is the best way to stay in the groove of conquering netizens.