Hummingbird: 6 Key Elements to Understanding it
Hummingbird is the famous Google algorithm that most of the time you hear, but you cannot understand. Today we have 6 keys for you to know how it works.
Hummingbird, fast and accurate
When we start designing for our business a website, come to us some terms that we don´t know, and we must learn, at least to understand what everybody is talking about.
There are words like Rank, Panda, algorithm, SEO, content, keywords … and much more. However, this heap of terms often doesn´t clarify what we need to know and what we need to do. But they become an amorphous mass, a monster of names difficult to decipher.
Today we won´t tell you what to do, but we do clarify at least one question that we all ask ourselves when we hear, read and talk about SEO: the Google algorithm Hummingbird, what it is and how it works.
What is Hummingbird?
It might have already forgotten, about 4 years ago the results of Google searches weren’t so accurate like nowadays are. Especially those searches were unique or a little rare for the search engine.
For example, if we looked for something like “fried chicken in movies,” there were pages and pages of results that perhaps didn’t contain the exact phrase, but some of the words in the sentence.
However, today in 2017 the search engine not only can find the exact phrase but also relates the search. For example, you could write “Madonna Tour” and you will not only get the last tour of the dancing queen but perhaps her opinions about Trump.
Hummingbird provides this kind of results. That is the platform which Google has been using since 2013. So search results are more accurate and fast. Hummingbird is nothing more than the famous algorithm that Google uses to position the pages among its results.
How does Hummingbird work?
In our opinion, it works like a machine, that is, all its parts work to position the pages, and each part has a specific function. Let´s know how.
6 Keys to Understanding Hummingbird
Key 1: To combat Spam
– Panda, this is a filter used by Google to leave out of the results those sites whose content is of poor quality. You may fall into this bad run if your content isn’t good, but if you make the relevant changes, you can escape this blacklist in the next Panda update.
– Penguin is an update of Google made in 2012. This update deals with penalizing those sites that look like spam, that is, those sites with many bad links, or those who buy links to improve their position in the search engine.
– Payday, launched in 2013 this algorithm update cleans up results with strong spam content.
Key 2: To improve local results
Google updated its algorithm with Pigeon, so the results are more accurate and relevant.
Key 3: Top Heavy,
Which is updated periodically and lowers those pages with too many advertisements.
Key 4: To reward responsive pages
Since its launch in 2015, the responsive design of websites has been a trend for the last two years. And what could we say? This algorithm “rewards” or improves the positioning of sites whose design is compatible with mobile phones.
Key 5: To combat copyright infringement
Pirate lowers those sites that commit many violations as far as copyright is concerned. With the updates, you can avoid it if you make the necessary corrections.
Key 6: RankBrain for rare and unique searches
An artificial intelligence system that Google uses to process many of its results. Google launched it in 2015.
As you can see, Hummingbird is a new world itself. Many times all this SEO world seems abstract and inaccessible, but by doing a little research, you can get an idea of where you are standing and what you need for your website. There it is said that information is power and in the case of the Internet, the information helps you decide and reduce costs.