Why your website needs to be responsive?
It is a concept that goes beyond just being a responsive site. It is increasingly easy use and user experience, fulfilling certain factors set by Google and that will directly affect the results of searches.
From now on, Google will penalize those sites that are not Mobile Friendly, placing them at the end of their results. While this practice already carried out since 2014, as of May this year will be much stricter than before, so you do not have mobile optimized sites will pay dearly when positioned in search engines.
Internet searches are made mostly from devices such as smartphones or tablets, so companies must have their sites optimized for mobile. This is how responsive websites emerged to adapt and provide higher quality content delivery.
The Responsive websites automatically adjust your screen when they are visited from devices. Thus, the content is perfectly legible and its use is much more functional, fast and easy for users. The language used in a traditional web and a mobile is completely different, because it should be more direct, simple and concise.
Initially, the massification of mobile searches made it necessary for the delivery of content to take into account the bandwidth at their disposal these products to deliver as quickly as if they sail from a desktop computer. However, the new requirement was content consumption as a whole: the layout of the pages and speed. On this last point, Google introduced the AMP tool with which sites load faster from the mobile. In the near future, this will also serve to rank sites according to the quality of mobile adaptation.
Google searches from mobile meant new challenges for companies in terms of development and design, especially now, when the main search engine in the world announced that penalize websites that are not “Mobile Friendly”.