15 key tips for using visual content
The Internet offers us the benefit of sharing our passions without leaving the comfort of our houses. This is a super advantage when it comes to using visual content.
Visual content improves SEO?
The concrete answer to this question is No. Visual content has an impact on our publications. That is, it helps a text – for example – to be more attractive and explanatory. It also offers the opportunity to be shared and get more “Like” s, which can increase the number of users visiting our page.
Neil Patel says in his guide to SEO that more than 2 million blog posts are published daily. Do you know how much competition that is? That is why visual content is a key element when it comes to publishing on the Internet. In a world of trends, visual content is much more appealing than just plain text.
Visual content for 2016
A December 2015 Forbes article announced trends in visual content for this 2016. Author, Jayson DeMers points out 5 trends for this year that are already over:
- Increasing in the use of videos.
- Videos on the “Home” of the websites.
- Using GIFs in social networks.
- Stories told in real time.
- Using videos to revitalize e-mail marketing.
Long before Forbes, by January 2015, Hubspot offered on its site 37 statistics that we should know about visual content for this 2016. Basically, Jesse Mawhinney – the post´s author – argues with numbers that the use of images not only improves traffic towards a website but increases the prestige of a brand.
According to these two articles, the use of videos and images is crucial to improving traffic to your website, in addition to improving the prestige of your product or brand. But it is not just about statistics and trends. Think of your experience as a user, if you enter a site through a post and this site is opaque, small letters, without images only a large block of endless text do you stay on the site? Or are you looking for another option?
In my case, I hardly stay in a site like the one described. Generally, I stay in sites that offer me good content, but whose content is also attractive and organized. This goal can be achieved through visual content: photos, videos, and infographics, among others.
That is why it is so important that not only the text of your publications is flawless, but also the visual contents.
15 Tips for your visual content
The post we mentioned above from Hubspot says:
When people hear information, they’re likely to remember only 10% of that information three days later. However, if a relevant image is paired with that same information, people retained 65% of the information three days later.
I think this is more than enough reason to use images. Images are processed and understood more easily than text. So if the content of your publications is accurate and is accompanied by relevant images, you have a better chance that the content you publish is more easily shared.
To make good use of pictures follow these recommendations:
- Pictures must be of high quality.
- The description must inform the value of the image.
- The content of the picture must be relevant, that is, it must be related to the content you publish.
- You do not necessarily have to be literal and graphic. You must take care of the value of the images, nothing too explicit or anything too illustrative.
- If they are original images, you can use photoshop or other programs of image editing.
- Be careful about copyright.
Infographics are a great way to summarize content. Let’s say that the infographics are small pills that you can share in your social networks so that the users access your site.
Consider these tips for your infographics:
- It should not be an infographic with information overload.
- Colors, the theme of colors can be controversial when we go to extremes thinking that a color generates a specific emotion or feeling in the audience. Reactions to colors depend on context, personal experiences, and cultural differences. However, at this point, we can find patterns related to the color perception that can help us not only to decide the color of a simple infographic but also the color of a campaign or our site.
Videos are a good strategy for “Call to Action” (CTA). If you post a video you can not only place the “Like” option but also the “Share” or even win a subscriber.
You should consider the quality of the videos and the upload capacity of your page. Imagine a user is interested in the video you post, but it takes more than 1 minute to load it, give that user for lost. Or also if your video is not of good quality the user will probably seek information elsewhere.
In this topic of the videos, it is also important to consider the length. If you are promoting your brand or product and want to keep the user on your site, you must catch it with relevant and shocking content that takes his/her attention and this is usually achieved when the information you offer in a video is short.
Think of movie trailers, an information pill that intrigues the public and invites to watch the movie. The same goes for your videos. The videos should be small information pills that invite a user to want to know more about your product or service and to have more time on your site.
Then your videos should have the following features:
- Good image quality
- Easy carrying capacity
Sometimes it’s not just about trends and statistics. In many cases creativity plays an important role in making good visual content and creativity is not a stroke of luck or a muse that comes down from Olympus to give you help. Many times creative work requires reading, research, and reflection so we recommend:
- Seek inspiration from the best (Award commercial)
- Seek inspiration in other arts. Remind Kandinski who sought inspiration in sound for his paintings.
- Keep you informed about statistics and trends.
Just like the text of a post, the visual content of your site or blog is a job in which you learn daily. Being open to learning and research are substantial elements to generate attractive and relevant publications. Hopefully, we’ll see what brings us to 2017.